The D'Ieteren Gallery
Inaugurated on 4 November 1988, the D’Ieteren Gallery is the brainchild of the then Chairman and CEO Roland D'Ieteren, in homage to his ancestors and the collaborators who have contributed to the success and the growth of the company since its creation in Brussels in 1805.
To mark the occasion of the company’s bicentennial, in 2005, the Gallery was enlarged and completely redesigned. Inaugurated on 16 March 2005 in the presence of King Albert II, the gallery now covers 2,300m² and showcases approximately 100 vehicles, from horsecars and automobiles with D'Ieteren metalwork, to vehicles that retrace the history of brands that the company has distributed in the past and up to the present day: Studebaker, Auburn, Packard, VW, Porsche, Audi, Seat, Skoda, Bentley, Lamborghini, Bugatti, Yamaha, MBK, Piatti. Numerous objects, photographs and archive documents provide the backdrop to this unique collection, providing visitors with a window into a history spanning more than 200 years. The different activities carried out by the company under the control of seven generations of the D’Ieteren family provide the story arc for the guided tours. Wheelwrighting, bodywork (first for horse-drawn carriages then motor cars), vehicle distribution and assembly, car rental, vehicle glass repair and replacement; all these activities paint a picture of a company that has played a key role in the industrial, economic and social evolution of Brussels since the start of the XIXth century. Finally, the recent acquisition of Moleskine underlines D’Ieteren’s determination to explore new avenues by investing in new sectors of activity.
The D'Ieteren Gallery in brief:
• Presentation of approximately 100 vehicles in a space covering 2,300m²
• An overview of more than 200 years of the Brussels-based company
• The evolution of D'Ieteren's activities over time acts as a story arc for the tour
Collection's practical information
Rue du Mail 50
1050 - Brussels
Guided tours from Monday to Saturday, by appointment, for groups of no more than 50 people.
Guided tour: €100 / group.
Closure: Sundays and the week between Christmas and the New Year.