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History

Seven generations of passionate entrepreneurs.

1805

1st activity: coachbuilding and wheelwrighting

Jean-Joseph D'Ieteren begins working as a coach-builder. He will be located on the Rue du Marais.

1857

2nd activity: horsecar bodywork

Alexandre D'Ieteren begins trading from 106 Rue Neuve, where he adds vehicle painting and garniture to his trade of coachbuilding and wheelwrighting.

1878

D'Ieteren Frères

The brothers Alfred and Emile D'Ieteren form a company under the collective name of "D'Ieteren Frères".

1897

3rd activity: vehicle bodywork

The D'Ieterens are among the first to produce bodywork for motorised vehicles in their new workshop on the Chaussée de Charleroi.

1906

Rue du Mail

To respond to the growing demand for cars, new workshops are built at 50 Rue du Mail, which becomes the company headquarters.

1919

PLC

Lucien D'Ieteren becomes managing director of "Anciens Etablissemens D'Ieteren Frères. Carrosserie de Grand Luxe" PLC.

1931

4th activity: automobile distribution

D'Ieteren becomes the distributor for US brands Studebaker, Pierce-Arrow, and Auburn.

1935

5th activity: automobile assembly

The company adds assembly plants for vehicle chassis and bodywork arriving as spare parts from Studebaker factories.

1948

Volkswagen

Pierre D'Ieteren signs a contract to import vehicles made by the Volkswagen group.

1948

Manufacturing Plant in Forest

Construction of a new manufacturing plant in Forest, Brussels.

1950

Porsche

D'Ieteren becomes sole importer of Porsche cars.

1954

Beetles

Assembly of the iconic VW Beetle begins at the Forest plant.

1956

6th activity: car rental

Launch of "Dit'Rent-a-Car", D'Ieteren's short-term vehicle rental service; the activity is licensed to Avis two years later.

1967

Inauguration rue du Mail

Official inauguration of new buildings on the Rue du Mail, designed by the architect René Stapels.

1974

Audi

D'Ieteren becomes importer of Audi vehicles.

1975

Roland D'Ieteren

Roland D'Ieteren succeeds his father and consolidates the company's international position.

1984

Seat

D'Ieteren becomes importer of SEAT vehicles.

1989

Avis Europe

D'Ieteren enlarges its global footprint by acquiring Avis Europe, a leader in short-term vehicle rental.

1992

Skoda

D'Ieteren becomes sole importer of Skoda vehicles.

1999

7th activity: Belron

Takeover of Belron, world leader in vehicle glass repair and replacement.

2000

Bentley

D'Ieteren becomes importer of Bentley cars.

2001

Lamborghini

D'Ieteren becomes importer of Lamborghini cars.

2006

Bugatti

D'Ieteren becomes importer of Bugatti cars.

2011

Sale of Avis

D'Ieteren withdraws from short-term vehicle rental by selling its 59.6% stake in Avis Europe to Avis Budget Group.

2016

8th activity: diversification

Acquisition of Moleskine, the world-renowned aspirational lifestyle brand.

2017

Nicolas D'Ieteren

Nicolas D'Ieteren succeeds his father as Chairman of the Board, while his cousin, Olivier Périer, becomes Deputy Chairman and Chair of the Strategic Committee.

2018

CD&R

D'Ieteren strengthens its investment capacity by selling a minority 40% stake in Belron to the international investment company.

2021

D’Ieteren Group

D’Ieteren carves out its vehicle distribution and retail business into a new fully-owned subsidiary. The two businesses, until then part of D’Ieteren SA/NV, become two separate entities: D’Ieteren Group and D’Ieteren Automotive, each of them receiving a new graphic identity and logo.